Tuesday, June 30
1:00PM ET/10:00AM PT
Mobile has the ability to empower brands to follow their consumers along their purchase journey. But what points are most vital? And how do you connect the dots between mobile advertising, mobile consumers and their purchasing behavior?
Hear from mobile marketing experts Paul Berney of mCordis and Chuck Moxley of 4INFO about what it takes to successfully map the mobile customer journey. He will identify the moments that matter, what breakthroughs brands and agencies can use to capitalize on these moments, and which measurement solutions can be used to gauge overall effectiveness. Attendees will find out:
- Why physical and digital touch points along the customer journey are vital to mobile advertisers
- The five questions advertisers can now answer, thanks to mobile
- Recent case studies demonstrating the benefits of a fully formed mobile strategy
Paul Berney, Co-Founder & Manager Partner, mCordis
Paul is the managing partner and co-founder of mCordis, a mobile marketing education and advisory services firm with offices in London and San Francisco. With more than 12 years of experience in mobile marketing as chief marketing officer & managing director of the EMEA branch of the Mobile Marketing Association (MMA), Paul led the MMA’s global marketing efforts and activities involving more than 150 member companies in EMEA. Prior to the MMA Paul founded and ran a mobile marketing agency, Response Mobile, which specialized in providing mobile marketing strategy to global financial services brands. He sits on the editorial board of the IDM Journal and was voted one of the Top 50 influencers in mobile marketing in the UK by The Drum magazine 2013 & 2014.
Chuck Moxley, Chief Marketing Officer of 4INFO, brings more than 25 years’ experience in advertising and direct marketing. Serving in senior executive roles on both the brand side and with agencies, he offers unique perspective that spans both sides of the advertising, direct marketing and media coins. A veteran of direct marketing and digital media, he authored the American Management Association’s first course on Internet marketing, created and lead the direct and database marketing division of a traditional ad agency and co-founded a company creating an industry-first B2B direct marketing solution.