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Making Marketing + Technology Add Up

Nearly 60% of marketers polled say they adopted new marketing technology solutions in the past year, according to recent research by Skyword. But many of those marketers many not be getting the most they can from those tools. Only 38% of the marketers surveyed have reorganized their teams around these tech solutions—a key part of the integration and optimization process.

In this engaging eBook, we offer up recent Direct Marketing News content that provides information marketers need to solve key problems in the marketing tech equation, including how to select the right technology and how to get the most out of it.

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