Magento released a new version of its Magento Enterprise Edition 1.14 that presents its e-commerce users improved responsive design for mobile sites and a payment system from sister company PayPal that promises to have a dramatic impact on conversion rates. The announcement came today at the company’s Imagine 2014 user conference in Las Vegas.
The responsive design feature uses CSS3, HTML5, and jQuery to create a system that retailers can use to create sites for tablets and smartphones in about half the time they’re used to, Magento claims.
The new Enterprise Edition also includes Bill Me Later from PayPal—another eBay Enterprise company—that allows merchants to automatically try alternative payment options when customers’ credit cards are declined. Magento claims that the service has been proven to increase sales for retailers by as much as 18%.
“The latest Magento platform updates are a direct reflection of our commitment to help brands and retailers quickly and cost-effectively deliver a better shopping experience,” said Mark Lavelle, head of product and strategy for eBay Enterprise.
