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Madison Direct Expands Cooperative Mailing Programs

Madison Direct Marketing, Greenwich, CT, yesterday announced the expansion of its FamilyAdvantage cooperative mailing programs and the release of its mailing schedule for 2004.

As part of the expansion, Madison's Expectant Parent program will reach 1.98 million U.S. households next year, up from 1.5 million in 2003. The firm's Hispanic Family will increase in frequency and geography, mailing five times for 2004.

In addition, Madison will roll out its New Mover program in 2004, which was tested in three Western markets this year. The program reaches families within 10 days of moving into a new home, according to the firm.

Other Madison Direct cooperative mailing programs include New Parent, Infant, First Birthday and Young Family. The programs will total about 60 million households for 2004. A copy of Madison's full mail schedule for 2004 can be found at www.madisondm.com.

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