List Services Corp., Bethel, CT, announced yesterday its appointment as list manager for the new-to-market MBT Nursery catalog buyers.
The file consists of 250,000 last-12-month buyers of Thomas Jefferson Heirloom and Miracle Bush tomato plants from the catalog.
Buyers on this list are 50 percent female, have an average order of $20 and are 100 percent direct mail-generated. Selects include geography, recency and gender. The base price is $90/M.
