Lowe Group, part of the Interpublic Group of Companies, has clubbed together its direct and Internet marketing arms to form a new relationship marketing division, Lowe Live.
Based in New York, Lowe Live will combine direct, interactive and database marketing. It will start with a staff of 400 and billings of more than $450 million. Clients include Merrill Lynch, Heineken, Marriott, HSBC, British Airways, Saab and Orange.
Floyd Miller will become chairman/CEO of Lowe Live. He founded Miller/Huber, a San Francisco agency that is now Lowe Live's Bay-area hub.
