The next wave of mobile hardware and technology offerings approaches, and with it a host of new devices that are sure to tempt consumers and further fragment the mobile marketing landscape. For marketers to prepare for the future, they must often look to the past, which in the case of mobile iteration entails exploring the most impactful moments in mobile technology over the last year.
Device manufactures such as LG, Motorola, OnePlus, and Samsung have announced or released new flagship devices already, with other heavy hitters like Apple set to unveil new offerings over the coming weeks. In a world where camera functionality, form factor, and NFC drive the innovation conversation, marketers can expect a fair bit of shake-up in the mobile market.
Here, we’re looking back at some of the biggest stories in mobile over the last year, from the unveiling of the iPhone 6 to the ill fated release of the Amazon Fire Phone.