VF Corp. has retained for a second consecutive year lookandfeel new media, Kansas City, MO, as its agency of record for Lee Jeans.
As part of its mandate, lookandfeel has created online games, e-mail campaigns and redesigned brand sites for Lee Jeans. In the past year, the agency worked to integrate the apparel brand's online marketing messaging with offline.
Clients of lookandfeel include JP Morgan/American Century Retirement Plan Services, Eastman Kodak Co., MetLife, Sprint Corp. and the Kansas City Chiefs.
