In the past two weeks, Lieber Levett Koenig Farese and Babcock, New York, has won two new assignments and has incorporated a new unit into its operations.
The new assignments, for Hayward Pool Products Inc., Elizabeth, NJ, and Dendrite Software, Morristown, NJ, are expected to bring combined billings of $7 million to $10 million to the agency, which is nearing its second anniversary.
As agency of record for Hayward Pool Products, LLKFB will handle consumer and trade advertising, sales and support materials and Web development.
For Dendrite Software, LLKFB will help raise the company's visibility in the United States through corporate advertising. Dendrite Software had been based in Australia before relocating to New Jersey.
Meanwhile, LLKFB, which considers itself a mainstream agency founded on the principles of direct marketing, has added an inhouse media planning and buying unit. The new unit will be dedicated to delivering the awareness generated by mainstream television with the accountability derived from DRTV.
The unit will be headed by Adam Komack, who comes to the agency from Williams Worldwide. Its services will be available to LLKFB clients as well as prospects solely interested in media services.
