Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at the 2012 Direct Marketing Association show in Las Vegas.
Fitzpatrick recommends meeting consumers where they are—and in today’s multichannel environment, that means meeting them everywhere, because consumers are using all channels. The question for marketers is not “Where should I be?” but rather, “What should my strategy be?”
