Subscribers to the DM News online news services, DMNews.com and DM News Daily, will find expanded coverage of lists and databases starting today.
The DM News Web site, DMNews.com, will feature a new category page called “Lists & Databases,” which will contain five to 10 releases every business day on lists and databases that are either new to the market, under new management or have new selects. Visitors to the site will be able to access the releases for 90 days after their initial publication.
DM News Daily, the online newsletter, similarly will contain a new feature offering a daily listing of these list releases. The complete releases can be accessed by newsletter readers by clicking to them on the Web site. Sponsorships to the “Lists & Databases” features on the Web site and in the daily e-mail newsletter will be available to supplier companies.
DM News Daily recently introduced a new, four-color design that is produced in HTML format. Advertisers now have a choice of text or banner advertisements. The newsletter also offers a “tower ad” position above the fold in the left-hand column.