Listrak introduced a new e-mail marketing solution yesterday called Listrak Geo Tracking that enables geographical targeting.
Part of Listrak 3.0, this application tracks e-mail campaign performance data by geographical area and plots opens, reads and clicks by country and state on a visual map.
Listrak Geo Tracking will help e-mail marketers target messages by the region and lifestyle of their audience. Also, marketers can append or confirm demographic data on existing e-mail lists and verify the accuracy of an e-mail list that was rented.
