Mal Dunn Associates Inc., Brewster, NY, debuted the Checks Unlimited Spanish-Speaking Customers file of 251,700 check buyers.
Consumers on this list either responded to a direct mail offer in Spanish or the household has otherwise been identified as Spanish speaking. These mostly female buyers spent an average of $25 per order.
The file is selectable by recency, geography, gender, credit card, multi-buyers and product. Base price is $70/M.
Mal Dunn suggests this file for various offers in Spanish such as credit cards, magazines, collectibles, insurance and catalogs.
ClientLogic Adds HCI Segments
ClientLogic Specialists Marketing Services, Weehawken, NJ, was appointed list manager for two new files from HCI Direct Inc. (formerly Hosiery Corporation of America) effective immediately.
The HCI Direct Large Size Buyers file has 345,000 3-month multi-buyers. It is selectable by geography, age, income and size. Base price is $90/M.
The HCI Direct Z-24 Catalog Database has 600,000 30-day hotline buyers with Z-24 enhancements. Base price is $90/M.
ClientLogic also manages the HCI Direct master file of 3 million continuity buyers of pantyhose through the mail.
Direct Media Gets HR Execs File
Direct Media Inc., Greenwich, CT, was named list manager for the Employment Review HR Executives postal and e-mail files from Recourse Communications Inc.
These files contain 281,400 postal names and 92,000 e-mail addresses for professionals in the human resources and personnel fields who subscribed to Employment Review Magazine or its online newsletters, or attended its seminars.
The files are selectable by geography, gender, telephone numbers, job title, number of employees and sales volume. These are controlled-circulation files, and the base prices are $125/M for postal names and $300/M for e-mail names.
MeritDirect Opens Book Industry List
MeritDirect, White Plains, NY, won list management of the new-to-market R.R. Bowker Book Industry E-Mail Master File.
This file consists of 71,600 opt-in e-mail addresses for publishers, libraries, bookstores, schools and other book vendors. Selections include geography, business type, domain and one per company. The base price is $200/M.
ALC of NY Gains Catalog List
ALC of New York LLC was named list manager for the Lifestyle Fascination catalog file of 195,800 last-12-month buyers.
These are buyers of home and health-related electronics. They are 47 percent female, have an average age of 45, average household income of $65,000 and spend an average of $90 per order.
The file is selectable by geography, recency, gender, dollar, credit card and product. The base price is $115/M. ALC of NY suggests this list for offers such as gifts, home decor, apparel, high-tech items, general merchandise, fundraising, financial services and publishing.
Adrea Rubin Gets Exclusive Mutual of Omaha Brokerage
Adrea Rubin Marketing Inc., New York, won exclusive list brokerage duties for the Mutual of Omaha direct-to-consumer sales channel. Mutual of Omaha is a direct marketer of insurance products.
Rubin Response Debuts Security Database
Rubin Response Management Services Inc., Schaumburg, IL, announced the availability of the new-to-market CMP Security Database postal and e-mail lists.
The CMP Security Database contains 1 million postal names for qualified and paid subscribers as well as paid conference attendees. Base price is $250/M.
The CMP Security Database Opt-in E-mail Addresses file has 228,400 qualified requesters and conference attendees who opted in to receive third-party e-mail. Base price is $400/M.
Selections include geography, primary job function, primary business, products specified, number of employees, operating systems and sales/revenue.
