Limited Brands Inc. chose the Aprimo Marketing system to manage its marketing processes. Aprimo Inc., Indianapolis, is an enterprise marketing management software provider.
Limited Brands began in 1963 as a women’s apparel store in Columbus, OH. It has grown into 3,800 stores and six retail brands.
The Aprimo system rolls out to all of Limited Brands’ personal care and apparel businesses. It will be used throughout the organization to bridge the gap in processes and provide visibility to workflow across the brands.