Lillian Vernon's Web site will get a face lift by mid-October in an attempt to improve its speed and overall appeal.
Creative developments are still being decided. The enhancements are slated to cost the company $4.5 million.
“The corporate message will be the same, but the improvements in terms of making it faster and better to use will be radical,” David Hochberg, vice president of public affairs for Lillian Vernon, Rye, NY, said yesterday.
While not giving the exact date, Hochberg also said that his discount gift retail firm had mailed its Lilly's Kids fall catalog this month.