Lighthouse List Co. has added three new-to-market compiled databases to its list management roster the Pompano Beach, FL, company said yesterday.
The Wealthmaster “UnderBanked” America database has a last-12-month universe of 6 million individuals without bank accounts or who infrequently use financial institutions. The file is sourced from direct mail and modeling. Selects are recency, geography, age, income, credit card and telephone number. Base price is $80/M.
The Wealthmaster Invitation to Apply Credit Card Prospects database has a last-12-month universe of 6 million individuals who are receptive to credit card offers. The file is sourced from direct mail and modeling. Base price is $150/M.
The American Netizen Invitation to Apply Online Responders database has a last-12-month universe of 5 million consumers who have responded to an online promotion and indicated a preference for certain types of credit card offers. The file is sourced from Web site registrations, e-newsletters, e-zines, direct mail surveys and online contests and sweepstakes. Base price is $150/M.
