LifeMinders, BlueLight Sign Wireless Marketing Agreement

E-mail marketing company LifeMinders yesterday agreed to deliver online product offerings to BlueLight.com's wireless customers.

BlueLight is an e-commerce venture backed by retail giant Kmart.

LifeMinders, Herndon, VA, will deliver BlueLight product offerings to its customers' wireless e-mail boxes. The arrangement will allow BlueLight to send daily specials to customers who can complete purchases from their wireless devices.

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