Whatever happened to the concept of “less government is better government”?
Government should flex its muscle when it is necessary to protect those who cannot defend themselves. If your phone rings and you do not want to be bothered, simply do not answer it or hang up on the unwanted caller.
Government’s answer to TV audiences who do not applaud violence or graphic subjects is to simply say change the channel or do not watch TV. Television, media print and certain radio shows are much more intrusive.
Telemarketers and direct marketers need to self-enforce a few simple guidelines to avoid a federal watchdog agency!
1. Do not call during dinner hours.
2. Do not call after 9 p.m.
3. Call a prospect one time per quarter (actual phone contact).
4. Do not block your caller ID.
5. Telemarketers should be courteous.
An honest review and use of these applications will slowly eat away the ugly image of the telemarketing industry.
Mark Traverso, Vice president, list management and new business, Lighthouse List Co.
Pompano Beach, FL
