In reference to “Study Data for Better Campaigns” by William Park (http://dmnews.com/articles/2000-11-06/11487.html), the competitive playing field has become larger due, in part, to the ever-expanding role of the Internet and e-commerce. Competition is affected by the speed of collecting, analyzing and delivering information.
The faster information can be delivered, the more valuable it is — assuming that it is correct and that some action is taken with it. Because of the accessibility of the Internet, when you fail to satisfy one customer, he has the potential to share his unsatisfactory experience with hundreds, if not thousands, of others.
• Jimmy Castro
Greater Austin Chamber of Commerce
Austin, TX
