Leon Henry Inc., Hartsdale, NY, debuted the new-to-market Wizard Trade Show Goodie Bag sampling program. This Wizard program offers 75,000 annual insert opportunities and costs $45/M.
Samples are inserted into bags distributed at five trade shows run by Wizard Entertainment, publisher of Wizard Magazine, which covers comic books, toys, movies and games. Wizard subscribers and trade show attendees are mostly male with an average age range of 18-35.
Wizard trade shows are held in Boston, Chicago, Los Angeles, Philadelphia and Texas. Attendees pay $25 per day and $45 for weekend admission in Chicago, Los Angeles and Philadelphia and $20 per day and $40 for weekend admission in Boston and Texas.