Experian’s ClassesUSA will launch Learning Magazine later this month.
Learning, a re-designed version of the company’s Online Degrees magazine, provides information on online and campus-based college degree programs. The magazine is aimed at adult and returning students, rather than recent high school graduates.
“ClassesUSA rebranded the magazine because the Online Degree name characterized it as being largely focused on online learning, and with Learning we’re sending the message that the magazine is about much more,” said Stephen Semprevivo, president of ClassesUSA.com. “In today’s world, people want to think through their options both online and offline, and our target audience is much broader from that perspective.”
The biannual magazine, which sells for $5.95, is being distributed at newsstands and bookstores nationwide with an initial rate base of 30,000. It is not available by subscription yet, though Semprevivo has not ruled out the possibility.
“In terms of distribution, we’re focused on making it available to a very broad audience,” Semprevivo said. “We try to find stores in locations with broad audience appeal, and it’s coming out in March and September because those are really time periods when people are thinking about making decisions about their educations.”
Advertisers in the magazine are mainly schools and degree programs — particularly ones that are already featured on ClassesUSA.com.
Content in Learning addresses choosing the right program, preparing for class and finding affordable education. ClassesUSA.com provides similar information online. The site boasts more than 2 million monthly visitors.
ClassesUSA.com, part of Experian Interactive, is a free online resource for prospective degree-seekers. The company is headquartered in New York.
