Bluestone Software, Mount Laurel, NJ, has selected LD&B Advertising, Horsham, PA, as its agency of record. Billings are expected to be $1 million.
Bluestone’s software products manage the flow of information across the Internet and intranet for Web-based computing. Its customers include more than half of the Fortune 500 companies, and major clients include Dreyfuss Corp., Eli Lilly, MCI and Time Inc. It also has formed strategic partnerships with other software companies, including Oracle, Microsoft, IBM and Sun Microsystems.
LD&B will be responsible for all advertising and communications.
