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Lands’ End Dons a New CMO

Known for his diverse background in retail marketing, Steven Rado can now add another renowned brand to his resume. Retailer Lands’ End has appointed Rado to the position of senior vice president, chief marketing officer.

Rado will lead a team of 50 marketers, as well as oversee the creation, direction, and execution off all marketing strategy and initiatives. This includes oversight of advertising and PR, customer analytics and insight, catalog and e-commerce, and cross-channel marketing.

Rado’s CV includes his most recent position as SVP of marketing and customer strategy for Office Depot, and previous role as VP of marketing for Victoria’s Secret Direct. He also held marketing roles in banking.

“Steven’s strong experience will be invaluable as we continue to focus on new customer acquisition, driving our digital transformation, increasing our brand presence, and advancing our data analytics capabilities” Edgar Huber, CEO and president of Lands’ End, said in a statement.

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