The Direct Marketing Association said Paula A. Sneed, executive vice president of global marketing resources and initiatives at Kraft Foods Inc., is the opening general session keynote presenter at DMA06 in San Francisco.
Ms. Sneed will speak on Tuesday Oct. 17 at DMA06, which will be held October 14-19 at the Moscone Convention Center in San Francisco.
The Kraft executive is responsible for worldwide leadership and oversight of marketing resources functions, including consumer insights and strategy, media, advertising, digital and consumer relationship marketing, packaging and brand design, consumer promotions, marketing alliances, kitchens and consumer relations for 100 brands.
Under Ms. Sneed’s leadership, kraftfoods.com has become the top-rated consumer packaged goods Web site in consumer satisfaction. Kraft also claims its “recipes by e-mail” program has a No. 1 ranking among CPG companies.
