KnowledgeBase Marketing, Inc., Houston, a database marketing and eCRM solutions provider in integrated online and off line database marketing, yesterday announced the acquisition of Leopard, Inc., Omaha, NE, an integrator of Web-based marketing automation tools and technologies that drive personalized communications and advanced eCRM programs.
Leopard, which has assisted many Internet businesses launch their Web sites, specializes in building large-scale, high-speed, Web-enabled databases that enable clients to improve their online marketing personalization and effectiveness. In addition, Leopard builds XML-based transactional systems that facilitate dynamic interchange of marketing and e-commerce information among customers, companies, suppliers and partners.
According to KnowledgeBase — a subsidiary of Young & Rubicam, NY — the Leopard acquisition will allow KnowledgeBase to broaden its Internet offerings to current and future clients since it will allow the company to work both client-server and mainframe-based Internet technologies.
“The addition of Leopard will help KnowledgeBase deliver on the huge demand from our clients for online and offline marketing automation and personalization solutions,” said Mike Hail, CEO, Knowledgebase. “This is truly an exciting time for all of KnowledgeBase Marketing’s clients, employees and strategic partners.”
Hail also said that both companies have worked in close partnership with over the past two years, and as a result, the integration of their employees, technologies and best practices will be seamless and immediate.
