Software company Kintera Inc., San Diego, said yesterday that between 2003 and 2004 it helped PBS affiliates KPBS in San Diego and KERA in Dallas raise their e-mail and newsletter subscription rates.
The Kintera Sphere enterprise software platform helped the stations increase their membership base, which, in turn, boosted online fundraising.
Improvements in operations include:
· KPBS eNewsletter subscribers increased 75 percent from 5,900 to more than 10,000.
· Subscribers to the weekly KERA eNewsletter rose 32 percent from about 29,100 to more than 38,300.
· Improvements in e-mail methods and newsletter design yielded a reduction in unsubscribe rates of 34 percent and 63 percent for KPBS and KERA, respectively.
“With Kintera's tools, KERA has significantly increased the size of the audience we reach with our eNewsletter,” said Patricia Lyons, vice president of development at KERA. “Kintera has also provided an effective revenue-generating tool. We're quite optimistic about opportunities for growth in this area.”
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters