Liz Claiborne brand Kate Spade New York has selected Createthe Group as its interactive agency after an RFP process. Createthegroup also works with other Liz Claiborne brands including Juicy Couture.
The agency will be responsible for developing and executing a digital creative strategy for the brand, including a revamp of katespade.com.
“We selected Createthe Group as our interactive agency partner because of their unique blend of innovative strategic vision, deep e-commerce user experience, strong technology core and track record with other marquis brands,” said Kyle Andrew, SVP global brand marketing at Kate Spade in a statement.
