IWCO Direct, a national provider of integrated direct mail solutions, said last week that it expanded its single-pass commingling capacity by installing two Siemens Dematic Delivery-Point Bar Code Sorter machines at IWCO Direct-New York. This gives Chanhassen, MN-based IWCO Direct seven DBCS machines.
IWCO said its single-pass commingling program was developed to respond to a marketplace need as targeted mailings increased response rates but reduced the percentage of mail qualifying for five-digit discounts. Commingling is the automated sorting of multiple mail streams into a common mail tray to achieve the highest level of postage discounts.
“Last month's acquisition of Fala Direct Marketing was the first step in our plan to further enhance IWCO Direct's industry-leading postal strategy by adding proximity to population centers to our already powerful mailing and logistics services,” IWCO president/CEO Jim Andersen said in a statement. “The addition of DBCS commingling services in New York adds capacity, flexibility and reduced freight costs for the increasing number of clients who are including commingling in their postal strategy to drive the highest level of postal optimization.”
