Is your content marketing a bit under the weather? Prescribe it some personalization. According to a recent report from Demand Metric and Seismic, 61% of the 186 professionals surveyed personalize their content. Eighty percent of the respondents, most of whom are B2B or B2B/B2C marketers, say their personalized content is more or much more effective than their generic communications.
Unfortunately, there are bugs that prevent marketers from getting the personalization aid they need. For instance, 59% of respondents say they don’t have the right technology, and 53% say they lack the necessary data. A big headache for more than one quarter of professionals surveyed is that their content personalization process is entirely manual.
Want to create a healthy content personalization process? Consult the infographic below.
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