The DMA changed the name of DM Days this year from “Direct Marketing Days” to “Digital Marketing Days” but the new name hasn’t exactly stuck. Before Christa Carone, the CMO at Xerox got up to give her speech, Bob Allen, the interim president/CEO of the DMA introduced her and dropped the words “Direct Marketing Days.” Like a lot of people in the industry, it seems the DMA is having trouble telling the difference between direct and digital these days.
Correction: Steve Dapper, chairman/founder of hawkeye and chairman of the board for the DMA was the person that introduced Christa Carone. The DM Days program, Bob Allen was scheduled to introduce Carone.
