Insurance Capital Management Inc. named Tele-Response Center Inc., Philadelphia, to manage its lead generation program. Tele-Response will help Insurance Capital, Fort Worth, TX, with services like telemarketing, direct mail and online lead generation platforms.
Insurance Capital is a group of firms that markets health and life insurance and financial services products to individuals, self-employed and senior Americans via brokerage and career distribution channels. The company forwards telemarketing and online leads to its 6,000 agents nationwide, a number set to grow to 15,000 next year.
