InfoUSA expands ReferenceUSA

InfoUSA has released three new modules, expanding ReferenceUSA, its library and reference division.

One module, the International Business Module, provides access to 3 million international companies and 5 million executive profiles around the world. This product compliments the existing U.S. and Canadian business modules, allowing users to research and understand global economies, obtain valuable contact information and build business relationships worldwide.

“More and more libraries are serving the small business community by offering market research and business feasibility information,” said Vinod Gupta, infoUSA chairman/CEO, in a statement. “Unique and relevant information allows our customers to make more knowledgeable decisions and conduct more thorough research.”

Another module, the New Business Module, provides access to more than 50,000 new businesses each month. This product allows for search capabilities of the newest businesses. It is important for business feasibility and market research studies and profiles.

The EmployersUSA module provides information on 13 million employers and direct contact information on more than 250,000 Human Resource Executives. This module is designed for libraries and career centers that want to provide direct company contact and profile information to prospective job candidates.

ReferenceUSA provides research and reference tools for libraries, colleges and universities across the country via print, DVD and the Internet.

Omaha, NE-based infoUSA, founded in 1972, is a provider of business and consumer databases for sales leads, mailing lists, database marketing services, data processing services and sales and marketing solutions.

InfoUSA also said Yesmail, an infoUSA company and an e-mail service provider, has released its newest e-mail platform Yesmail Express, a self-service e-mail marketing platform geared to assist small to mid-sized businesses.

Key features of Yesmail Express include: an intuitive user interface; integrated artificial intelligence business rules and a recommendation engine; segmentation and dynamic content capabilities; flexible list management; enhanced delivery; and campaign reporting.

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