Text is good, but images are better. And moving images might be the best.
So goes the hierarchy for content that creates the most engagement on social media and helps explain the meteoric rise of the platforms that work best with visual sharing, i.e. Snapchat, Pinterest and Instagram.
This infographic by John Lanigan tracks the big shift towards more visuals, and also tells brands the best way to use them as part of their content marketing strategies.
