With the mad scramble to collect as much information about potential customers as possible, brands are starting to run the risk of facing a data backlash. As consumers become more creeped out by the highly targeted ads, online browsing tracking and personalized social media outreach, we could be heading to an era where marketers can expect to see more than a few privacy laws restricting them.
So how worried should marketers be? Our sister publication DMNews has a great infographic with all the stats you need to know about how consumers feel about data. Check it out below:
