Infographic: Is Big Data even worth spending money on?

Marketers, you can go ahead and justify that spending spree on analytics software. The numbers are in and they suggest that spending on Big Data isn’t a waste, in fact it’s quite the opposite.

Using research from McKinsey, this infographic from Visual.ly shows the many ways marketers are using Big Data to increase the effectiveness of their engagement tactics, as well as create more brand awareness.

 

Total
0
Shares
Related Posts