Infographic: How to write viral headlines like Upworthy

I’m definitely one of the people who has to click on an Upworthy link if I see it in my Facebook feed because I’m a sucker for mysterious headlines. The content doesn’t always deliver, but it explains how Upworthy has become such a viral juggernaut, and we could all use a few tips on how to write headlines that aggressively catch a reader’s attention and not give away the entire plot at the same time.

Check out this infographic by Marketo that explains the viral genius of Upworthy.

Brought to you by Social Marketing Software by Marketo

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