I’m definitely one of the people who has to click on an Upworthy link if I see it in my Facebook feed because I’m a sucker for mysterious headlines. The content doesn’t always deliver, but it explains how Upworthy has become such a viral juggernaut, and we could all use a few tips on how to write headlines that aggressively catch a reader’s attention and not give away the entire plot at the same time.
Check out this infographic by Marketo that explains the viral genius of Upworthy.
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