3 min News Looking Glass Brings DM Segmentation Online Looking Glass Inc. is just completing a research project involving the online spending habits of individuals. This information… Abby MillerAugust 22, 2000 Read More
1 min News DMA Lays Off 19 Employees The Direct Marketing Association laid off 19 people yesterday and Tuesday, or about 10 percent of its staff,… Abby MillerOctober 11, 2001 Read More
2 min News Olympic Sweepstakes Aims to Bolster Database The United States Olympic Committee is ratcheting up its database-building drive with the debut of an online sweepstakes,… Abby MillerAugust 8, 2001 Read More