Incite Response has announced PressStart, an online direct mail management system for sending personalized pieces.
PressStart allows marketers to create customized mail campaigns in seven steps using its Web interface, according to Incite, Denver. Users can select custom mail templates and images, write their own copy and offers and buy or upload mailing lists.
There is no minimum order quality because PressStart is aimed at clients who produce mailings of less than 1,000 pieces, Incite said. Turnaround time is approximately 14 days and users can duplicate entire campaigns with slight variations if they so choose.