How to Improve Your Marketing Strategy in the New Year

Businesses ought to make New Year's resolutions. Chances are you’ll want to include "improve my marketing strategy and content" in yours.
Businesses ought to make New Year’s resolutions. Chances are you’ll want to include “improve my marketing strategy and content” in yours.

The same way people do, businesses ought to have New Year’s resolutions. Chances are, you’ll want to include “improve my marketing strategy” in your list. Here are helpful ways to do that in the New Year.

Start Using Content Marketing

Affordability is likely on the mind of every small business owner. Looking for ways to capitalize on marketing without emptying your accounts might seem challenging.

But with strategic content marketing, you can actually expand your reach for free. Content marketing starts with keyword research, and there are billions of articles online.

Your job is to figure out which words and terms people are most actively searching for that also pose low competition. Start by asking yourself a few questions about your clients:

  • What questions are my customers asking most frequently that I could answer on my blog?
  • How may I educate my audience?
  • Why would a customer want to visit my blog in the first place?
  • What are some relevant and entertaining ways to inform my clientele?
  • How can I amplify myself or my company as an industry leader through my blog?

BidetMate offers a great example of how to utilize one’s blog to share more than just content about products. They focus on such topics as environmentalism, health, and even bathroom decor, all to put themselves forward as industry leaders and improve their SEO.

Tap Into UGC (User-Generated Content)

User-generated content (UGC) refers to when someone else speaks highly about your product or service. For example, if someone posts on Instagram about one of your items with a rave review, that’s an opportunity for UGC.

It works in your favor because customers are taking some of the efforts of spreading awareness about your business off your shoulders. Many firms do this through affiliate programs, influencer marketing, or enlisting brand ambassadors.

If you don’t have the budget to pursue that type of marketing strategy, you could consider doing an email campaign that asks current customers to share reviews online.

Consider Rebranding

Nothing brings in the new year quite like a fresh look. If your company has been stuck in 1995, it might be time to consider rebranding.

Take a look at what your competition is doing. See how they use colors, voice, tone, messaging, social media, and other tools to create a consistent and cohesive brand.

Then do a side-by-side comparison with what your operation currently does. You should notice right away whether your branding is stale or outdated.

Start Using Video Content

We aren’t the ones who make the rules about digital marketing. We’re simply the messengers. Whether you like it or not, all marketing strategies should now include video content.

That’s what brings in the most engagement on social media and it’s the best way to showcase your products and services to new audiences. Video content could entail anything from developing a YouTube channel to hosting Livestream sessions on Instagram.

Obviously, you have to get creative and innovative. Work with other industry leaders and collaborate on video content. Then you can utilize each other’s audiences and reach people you might not have contacted otherwise.

You don’t have to invest in expensive equipment to create quality video content. Your mobile device is all you need to generate successful Reel or TikTok videos.

Build Your Network and Community

If your business is going to make any resolution for the New Year, make it about networking and community building. That’s where you’re likely to achieve the most success in your redesigned marketing strategy.

Social media and online forums have paved the way for what it means to be a part of a community. Locate where your community is engaging or start one of your own.

Tap into platforms like Patreon or Tribe that provide paid subscriptions for your community members. Facebook has recently launched the ability to have paid Facebook group memberships, as well.

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