These days marketers have more customer data and tools for engagement than they know what to do with, but this technical abundance doesn’t always make for the most inspired marketing. To their credit, marketers—like many media creators of the 2010’s—must vie for consumers’ time in a world of content surplus.
In these times of high pressure and short attention spans, highly focused facets of fandom, such as music and sports, thrive as conduits of high engagement. Marketers who apply the conceptual nuances of these enthusiasts-driven verticals to their marketing efforts stand to gain similarly engaged audiences, and maybe even virality.
Here are five recent articles that highlight obscure lessons savvy marketers can learn from somewhat unorthodox sources.