ICOM Information and Communications Inc. will become the first reseller of CoolSavings' proprietary coupon technology solution, Chicago-based CoolSavings said yesterday.
CoolSavings' coupon technology lets companies deliver secure, print-at-home coupons from their Web sites, e-mail and online banner ads. Consumers can redeem them at their local stores.
ICOM, a supplier of communications programs for the packaged goods industry, will offer the technology to its clients, who will issue print-at-home coupons through e-mails delivered to ICOM's permission-based e-mail list of 1.5 million U.S. households.
“This partnership is a logical extension of our offline direct marketing business, which uses the TargetSource [15 million name] consumer database of in-depth information to segment consumers and allow advertisers to cost-efficiently talk to the right consumers,” said Catherine McIntyre, president of ICOM. “With CoolSavings' coupon technology, we're now bringing this capability to the online world and enhancing it through added tracking features that can collect and profile information on consumer behavior and redemption and further improve our advertisers' ROI.”