IBM Corp.'s ibm.com division has become the official sponsor of the Echo Digital Award, a new award created by the Direct Marketing Association.
An interactive best-of-show prize, the award will be presented to the gold or silver Echo award-winning online campaign. The winner should have the ideal mix of strategy, creativity and proven direct marketing results.
Executives from the DMA's Echo Committee and ibm.com will choose the winning campaign, which must clear three rounds of judging. The deadline for entries is April 16. The prize will be awarded Oct. 28 at the 84th Echo Awards ceremony in Chicago.
