Hub Poll results: Video is awesome for content marketing, but don’t neglect other mediums

In our latest Hub Poll we asked “Is video really the most compelling way to consume online content?”

Here are the results: 

The large majority of our readers were convinced of video’s exponentially increasing value as a content marketing tool, but also didn’t think it should come at the cost of other mediums, such as text and images. 

The poll question came about after we posted an infographic titled “The future of marketing is video, video, video” which strongly predicted the dominance of video over all other content. The infographic cited studies showing how video content is more engaging, more attractive to younger audiences and allows more creativity in the field. 

While that may be true, it should also be noted that it is the most costly and resource intensive format for producing content, and the percentage of people who can do it well is far smaller than those who can write blog posts or post images. Which means that the traditional, rapid response content isn’t going out of fashion any time soon. But content marketers will definitely need to step up their game when it comes to video.

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