Hub Poll Results: Email is better than social media for driving holiday sales

Our most recent Hub Poll asked the question: “How effective do you think social media was in driving Black Friday/Cyber Monday sales?”

Here are the results:

The truth is that for the most part, the biggest shopping days of the year get most of their sales from email, with social media playing a small but negligible role. Most consumers have already made up their minds about what they are going to buy, and they are unlikely to look to social media to directly send them to purchasing decisions. However, social media may still be used as a communication tool, and for brand building initiatives such as themed images, tweets, Vine’s and videos.

 

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