Doà
òOffer incentives, especially
discounts and free shipping.
òSend relevant messaging based
on a customer’s past purchases.
òEncourage customers to sign up for feedback
Don’tà
òOver send. This is the time of
year when consumers’ inboxes
are overflowing with offers.
òBe too copy heavy. Get to the
point and get it over with.
òGo into the holidays without a
reputation plan in action. Not
getting delivered in this key
time can lead to a loss in
revenue.
