Dale Renner, founder and CEO at data management company Red Point Global, spoke with DMN Editor-in-Chief Ginger Conlon to discuss the various applications of customer data, and how marketers can better use this data to drive relevancy, and, ultimately, revenue. Their conversation compounds on the messages and themes discussed during the 2015 Marketing&Tech Innovation Summit.
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How to Use Data to Innovate Marketing [Video]
February 19, 2015