HotData Inc., Austin, TX, an online business and consumer information provider, and GoldMine Software Corporation, Colorado Springs, CO, a sales and marketing automation vendor, announced a strategic partnership yesterday that offers an integrated HotData Internet-based customer intelligence service to use with GoldMine 5.0 and GoldMine FrontOffice 2000.
The partnership will enable users of current versions of the GoldMine product line real-time access to US and Canadian business profiles and consumer demographics/psychographics from leading data providers, like Dun & Bradstreet, Experian, Polk and the U. S. Postal Service.
Sales and marketing professionals can use this information to research prospects, reduce business risk, find contacts who have relocated, and segment their database for 1-to-1 marketing.
“We are tremendously excited about this opportunity to enhance GoldMine
product functionality with high-value customer intelligence from HotData,” said Vance Brown, president and CEO, GoldMine Software Corp. “By providing real-time access to the largest data warehouse of business and consumer profile information available on the Internet today, we will enable our users to better understand their customers, and to be more successful in their sales, marketing and customer service efforts.”
Prices for HotData’s service includes a database of up to 1,000 contact records.