HomeWarehouse.com, San Mateo, CA, said yesterday it signed a contract with LifeMinders.com Inc., to sponsor a significant portion of Lifeminder’s home, yard and garden category. LifeMinders sends permission based e-mails to more than 9 million customers in 167 categories.
“Our new relationship with LifeMinders.com allows us to reach our target audience in a very personalized way,” said Richard Shane, founder and president of HomeWarehouse.com.