The giant retailer Home Depot, Atlanta, opened its doors online Tuesday, the company said in a report yesterday. It is aiming an initial program at its six stores in the Las Vegas area before it launches a full-fledged e-commerce offering nationwide in the coming months. Prices will be the same online as in the offline Home Depot stores.
The site will have features for both professionals and do-it-yourself customers. Those features include stock-inventory lists tailored by profession — plumbing and electrical, for example — and custom shopping lists that highlight the latest pricing of frequently purchased items, as well as credit card services.
“Integrated commerce is just another example of doing business on the customers' terms,” Jeff Cohen, Home Depot's group president for direct marketing businesses, said in a statement. “We are offering one more way for customers — pros and do-it-yourselfers — to shape our stores.”