Here’s the quickest way to win a Cannes Lions award

How did the folks at creative agency ReThink get a staggering 811 Cannes Lions Gold awards last year? Simple. They printed them.

This parody video from ReThink takes a gentle dig at people competing to win a Cannes Lions award, by declaring that it has more awards than anyone else, just by 3D printing them.

“You don’t need to rely on ideas, complex production, or parody videos to win awards,” the video cheekily says. “You can just print them.”

It’s also a fun way to poke fun at all the fuss about 3D printing being the next big thing in marketing.

Check out the video below: 

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